In our early work with CBRE on Build to Let we shared market research on the rental market. The core market is in the 25-29 age range but with 85% young professionals between 20 and 34 years old.
Most live with friends or with a partner, a substantial portion sharing with people met purely through the circumstances of flat sharing, through social or specialist flat-sharing websites. The price point for basic space provision will be firmly established by local market conditions and this in turn will be influenced strongly by local leisure, services and especially transportation opportunities.
Brands for a wider customer base...
- Singles
- Sharers
- Professional couples
- Relocations
- Retired
- Mid-life crises
- Divorcées
